I’ve been working on a side project for the past 10 months. It’s something I’m really excited about, something I feel like can actually change how we physically interact with the internet. It involves two fairly new concepts you have to be familiar with: NFC and “the internet of things”. First of all, let me introduce my company…
Nifcee is my brand new startup: a platform for users to take advantage of NFC in their day to day lives (beyond just mobile payments). Using Nifcee, users can create, write, share, and track NFC tags using our web platform, Android app, Blackberry app, and Windows Phone 8 app (all apps are currently in closed beta). iPhones are the only major smartphones out right now that are not NFC capable. Nifcee also has a developer SDK and API – this means that web developers can easily develop their own types of NFC tags and take advantage of the built-in real-time tracking and analytics Nifcee has for all it’s tags (don’t worry, your privacy is safe). The whole idea is to enable ideas that sound like this: “I’d like to tap my phone on a ___________ and have it ___________” — fill in the blanks and build it with Nifcee!
What is NFC?
I blogged about it before, but for a very short answer just watch this 20 second video.
What is “The Internet of Things”?
The Internet of Things is the idea that everyday devices and objects are fully integrated with the Web. I call it the “thingernet” because it’s the layer of the internet network that is real, physical things. Tapping your phone on a movie poster to watch the trailer and buy tickets is only the first step. Watch this 2 minute video that explains the idea.
I have a great vision for Nifcee on the much longer term. I see NFC as the beginning of the “internet of things”. With this in mind, I built Nifcee as a platform that will easily allow users to integrate other internet connected “things” to their Nifcee cloud account — your personal “network of things” managed in a Nifcee account. The Nifcee closed beta right now is just NFC based, thingernet stuff is always on my mind though.
As if this wasn’t enough, my day job is another startup where I get to build a different kind of amazing new technology (Viafoura! But that’s for another post…) AND we’ve got a whole floor in an awesome incubator (The Ryerson DMZ! But again: for another post…). Being this immersed in startup culture, it’s hard not to get excited. It’s unlike any other job experience I’ve ever had.
The future holds some amazing things — and I’m helping build them.